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Tanning Fantasies

May 20, 2012

Fun, Sun and Tan? A quick look at the latest editorials (see Doutzen Kroes for Vogue China June) and ad campaigns of this season (Isabeli Fontana for H&M) is more than enough to prove that this season tans will be getting to new extremes. Forget the royal paleness of the Duchess, or the vampire chic look that Kristen Stewart introduced us to, this season prepare to go all the way to a racial alteration. And I don’t mean the casual, traditional often controversy infusing stereotypes. This alteration introduces a whole new hybrid: the Tantastic. My own personal, spur of the moment neologism to express this modern creature who is mixing tanning with fantasy.

However, those fantastical creatures should better be prepared for a rude awakening. Skin cancer is just around the corner and unlike the limited Birkin bag it doesn’t include a waiting list, anyone who is no one can get it for free. Aesthetics or Health, a battle that always seems to be recurring in all of our fashion infused fantasies.

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