Skip to content

Laundrette Fantasies

March 29, 2012

Irreverence can be key for creativity. This is the message that the British guru of advertising, John Hegarty and the brain behind some of the most pioneering ads in history, made clear during his presentation last night. Going against the odds can stimulate not only your creativity but your brand’s sales.

Of course that first Levi’s ad to show Nick Kamen on boxers (since briefs were seen as too sexual) ended up doing more than just selling jeans. Boxers became cool again (long before the CK icons) and the male body openly became the object and not the subject of desire.

Change society’s perceptions and you are sure to have a success story. At least for a fleeting moment in the ever ending history of materialism.

(editorial from the latest I-D issue)

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: