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Beauty & The Battle of the Supermodels

March 16, 2012

The era of Supermodels is back and stronger than ever. And this time around it’s a battle between Arizona Muse and Natasha Poly. Both monopolising Vogue, the runway and any campaign of the major fashion players those girls know how to make it work.

However the battle has reached a whole new level. Soon after Natasha Poly was signed for the beauty colossal L’Oréal, WWD announced today that Arizona Muse joined the Estee Lauder team. But which of the brands made a better deal and a long run investment? Choosing your spokesmodels is like choosing your products, they are the ones responsible for reinforcing the image of your brand, turning it  into a big success or an even bigger failure. Both girls are the hottest thing right now and judging by the latest ad for Preference by L’Oréal, competition is going to get wild.

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