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Lara Stone is Up in the Air

January 18, 2012

As part of the ‘Icons of Style’ Campaign 2011/12 Mercedes collaborated with Alex Prager in the hopes of creating a moment of luxury. The iconography and music are excellent in creating a mystery moment, something of  a fairytale turned into nightmare. Lara, dressed to impress, is up in the air, looking as if a member of something stronger, something of a higher power. Whether the message is that Mercedes endures and eventually outlasts people as an icon or that Mercedes gives you the power to turn into a god like creature one thing is certain: Top models come and go but the Mercedes SL Roadster is forever.

via nowness

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