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Fotoshop: Because It’s Worth it.

January 12, 2012

The latest spoof campaign for a supposedly Adobe photoshop programme directed by Jesse Rosten is a stroke of genius. By using a series of branding catch phrases and cliches and revealing the commonest secret of the beauty and fashion industry (that indeed she was never born with it!) makes a perfect example of smart, successful advertising which is being honest about our consumerist society.

I leave it up to you to decide whether this honesty is providing a moral amnesty to the ever-increasing number of narcissists or not. As it’s claimed at the start: It’s you, perfected! Still though, great ad.

One Comment leave one →
  1. daphne permalink
    January 12, 2012 18:52

    love it!!!

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