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Branding Oops: When Victoria Beckham met Denim

November 24, 2011

Victoria, Victoria.. If i ve learned anything about branding these past months it’s that you should always STAY TRUE TO YOUR ROOTS. Since when is the brand Victoria Beckham the synonym of retro casual wear and flat shoes? It used to be powerful femininity at all risks, but i guess times have changed. All in all, she might be selling clothes but i have a feeling she ll fail to sell  dreams. Only time and excessive marketing strategies will tell xx

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